.png)
This is a formula to identify and define your own personal brand as I have done with Grit Growth. Your personal brand is the "digitization of your reputation" - Rory Vaden.
I learned about this system on the Ed Mylett Show podcast featuring Rory Vaden of the Brand Builders Group. Both Ed and Rory are best-selling authors and I highly recommend researching them both and discovering their work for more info.
Brand DNA Helix
What problem do you solve?
Lack of GRIT, passion, purpose, & perseverance in America's workforce
What are you passionate about?
GRIT, liberty, capitalism, patriotism, work ethic > talent, efficiency, fitness, family, fun, hunting, fishing, work hard & play hard
What do you research (in your spare time)?
Paradigms of GRIT, fitness, BJJ, business, psychology
What do you have results in?
Construction, business, management, communication, leadership, fitness
What would people buy from you?
Advertising, exposure, consulting, advice, referrals/recruiting, info, tools, and resources
What business do you want to be in?
Podcasting, writing, consulting, investing in business ownership, fitness
The intersection of these answers is your "UNIQUENESS", a.k.a your PURPOSE/MISSION.
Build GRIT in People - Help you BUILD YOURSELF BETTER
Once you have this defined for yourself, you can begin to build your audience. Once you have your audience established, you can use the following formula to convert your audience into revenue:
P.A.I.D.S.
Products
Conquer Calendar, E-course
Ads/Affiliates
Podcast, website, youtube, sponsors (business, fitness, construction, manufacturing)
Info
Podcast, blog, videos, social media, peer group
Deals
Books, speaking
Services
Consulting, coaching, recruiting/referrals, mastermind group
Comentarios